We use Key Performance Indicators (KPIs) to describe the status of, for instance, organic matter balance, crop diversity and the environmental pressures caused by the use of pesticides. In addition, researchers at the Louis Bolk Institute are mapping the performance of local farmers through agricultural monitoring. Research into soil quality, the diversity and presence of endangered flora, and the numbers and diversity of insects and meadow birds provides indicators that show whether and how the goals are being achieved. All this must fit in with a profitable revenue model for the farmers in the area. For this area, the main issue is to unite the interests of nature parties and farmers, and to involve the public, as well, through recreational opportunities and by creating short chains. Following the ‘learning while managing’ cycle, Buijtenland van Rhoon is working on the nature-inclusive transition. This regional cooperative is guided by a knowledge consortium in which the Louis Bolk Institute plays an important role. To successfully implement the new plans in a coordinated way, the regional cooperative Buijtenland van Rhoon was founded. As a result, the design has a solid basis. The ultimate design fits in perfectly with the landscape: existing landscape elements, the cultural-historical background and the businesses in the area have all been taken into account. In the location-specific approach for the development of Buijtenland van Rhoon, the interests of all parties have been united, leading to a better appreciation of nature values, recreation and agriculture. These objectives and the pathway towards their achievement are described in the Streefbeeld (i.e. In this new location-specific approach, targets were set for nature value and recreational development as well as nature-inclusive agriculture with an appropriate revenue model for farmers. In 2017, an alternative plan was written, together with, amongst others, the Louis Bolk Institute and the Dutch Cultural Landscape Association, combining agriculture, nature and recreation. Local farmers have initiated the process of rezoning the Buijtenland van Rhoon region with the aim of preventing the area from being turned into a marshland nature reserve as part of the key planning decision Rotterdam Mainport Development Project (PKB PMR).
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